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The minute-long spot showcased Google's Pixel 6 camera with Real Tone, an algorithm that highlights the nuances of diverse skin tones. T-Mobile's second ad of the game shows singer Miley Cyrus creating a faux-charity song for 5G phones. An unsuspecting visitor to the Irish Spring, A scene from Cutwater Spirits' Super Bowl ad, Guy Fieri in Bud Light Seltzer Hard Soda's Super Bowl commercial, Paul Rudd and Seth Rogen star in Lay's first-ever Super Bowl spot, Miley Cyrus in T-Mobile's second Super Bowl ad, Brooks Koepka in Michelob Ultra Organic Seltzer's Super Bowl ad, Mary J. Blige stars in Hologic's Super Bowl ad, A scene from Michelob Ultra's Super Bowl spot, Comedian Andy Richter stars as Julius Caesar. The Anheuser-Busch InBev brand is also running a national ad for Michelob Ultra Organic Seltzer and a regional ad for Michelob Ultra Pure Gold. Take a look at some of the famous twins of Hollywood, including Cole and Dylan Sprouse, Mary-Kate and Ashley Olsen, and more. Squarespace extended its "Everything to Sell Anything" campaign for its Super Bowl ad starring Zendaya. It ends at "No. Tonal, maker of a $2,995 at-home gym, is debuting its first-ever Super Bowl this year as competition in the connected fitness industry heats up. Bud Light Seltzer is hoping celebrity chef Guy Fieri will help convince consumers that its new hard soda line has "the loudest flavors ever" in its Super Bowl spot. It's the first part of Michelob Ultra's three-part Super Bowl series for the brand. The pizza commercialwoo! It doesn't take long before the celebrity couple decides it's probably better that the virtual assistant cannot. No," Rosenthal said. Average Super Bowl ad will generate four times more engagement, says EDO CEO Krim. Meta made an appeal to viewers' nostalgic side as it uses the Super Bowl as a platform to promote its rebranding. I'm just so pissed off at this commercial. All Rights Reserved. Bud Light Next contains zero carbs, so the new Anheuser-Busch InBev beer chose to focus its spot on "zero in the way of possibility," from in-person encounters to the digital world. Michelob Ultra's commercial makes use of star power and a Super Bowl pun for its bowling alley-themed spot. Sorry about that. I finally saw the sobbing chicks commercial today. Copyright 20042022 Yelp Inc. Yelp, , and related marks are registered trademarks of Yelp. Exact plot details are scarce, but Amazon has said the show will follow an ensemble cast of characters. Tolkien's second age, a period of Middle-earth history thousands of years before the events of "The Hobbit" and "The Lord of the Rings.". Hellmann's pun-heavy ad puts the spotlight on food waste. I haven't seen that one yet. Yes, I'm yelling. If that comes to pass, it will be good news for advertisers like Budweiser, Cheetos, Taco Bell, General Motors and more that are all back at the big game this year. I actually think something similar every time I watch those commercials . Own your strength, and see how far it takes you.". The third ad, which is for Michelob Ultra Pure Gold, will only air regionally. Budweiser's iconic Clydesdale returns in its 2022 Super Bowl ad. The Unilever mayonnaise brand cited the Super Bowl as one of the biggest food holidays, which can often lead to overbuying and waste. So, we watch Hulu and this commercial comes on EVERY FREAKIN TIME THERE'S A COMMERCIAL BREAK!!! Glad to know my misery has company everyone! Disclosure: Comcast's NBCUniversal is the parent of CNBC. SHE IS GOING OFF TO COLLEGE. Hayek as Hera, the goddess of women, marriage, family and childbirth, is having a much easier time. Arnold Schwarzenegger and Salma Hayek Pinault star as Greek gods the 60-secondspot. DraftKings introduced a new character this year, the Goddess of Fortune, a bold risk-taker whose motto is "Life's a Gamble.". Cutwater's commercial salutes the lazy ones "who work smarter, not harder." On the flip side, Procter & Gamble's straightforward shaving ad for its Gillette Labs razor with exfoliating bar fell flat, according to EDO. Her dogs think she is hilarious. A division of the Mary Collins Agency, 4131 N. Central Expy, Suite 900 The Kellogg brand's spot shows a man flash-forwarding through his life and death after getting his hand stuck inside the Pringles can while Lionel Richie's "Stuck on You" plays. Cue Health introduced its Cue device to the masses with its Super Bowl spot showing off how it can be used for at-home Covid testing. The General Motors brand rebooted and updated the introduction sequence of the show to feature the daughter of Tony Soprano instead of the mob boss, played by the late James Gandolfini. Hologic used its Super Bowl ad to focus on women's health in a spot that features singer and halftime show performer Mary J. Blige making time for her annual doctor's visit. Booking.comis reviving its "Booking.yeah" campaign of 2013 with its first-ever Super Bowl commercial, starring actor and director Idris Elba. T-Mobile reunited Scrubs stars Donald Faison and Zach Braff in a musical ad promoting the company's internet service. Intuit has previously predicted that 17 million new businesses will start this year. 2022 CNBC LLC. In addition to the character switch, Meadow Soprano, played by Jamie-Lynn Sigler, is driving the automaker's new electric Chevrolet Silverado instead of her father's 1999 Chevrolet Suburban SUV. I HATE those Fabreze commercials where they blindfold people in a filthy crack house and they can't smell the nasty stank surrounding them. Singer Miley Cyrus also makes an appearance at the end in a video call with Parton, her godmother. The one with the mother and daughter incoherently bawling over nothing, you know the one? The commercial seems to be yet another shot at rival McDonald's and its clown mascot from the Yum Brands chain. Travel advertisers are back as well. Anna, if that's real berkie, then he tossed out his style of correct punctuation and grammar in an attempt to look like he was a fake version of himself. Among those not advertising in this year's game are Coca-Cola, Hyundai, Mars and Tide. I paid for the premium Peacock streaming service to not have to see those Verizon ads.

This will, notably, mark the ninth time that Skechers has advertised during the Super Bowl since its first spot in 2010. Other companies making their debut include electric vehicle charger maker Wallbox, Caesars Sportsbook, Tonal and Planet Fitness. The streaming service released a spot on Sunday detailing its upcoming slate of new films for 2022. Planters worked with ad agency VaynerMedia, who was also responsible for the company's Super Bowl ad two years ago. A Division of NBCUniversal. What if Alexa could read your mind? It also rounds up the original cast of the Jurassic Park franchise, Sam Neill, Laura Dern and Jeff Goldblum. Amazon's big game commercial features Scarlett Johansson and Colin Jost at home on game day, imagining if Alexa had the power to read minds. "We think this is a great time to reintroduce Booking.com and bring forward this lighthearted idea of travel.". Actress Gal Gadot voices the device, which introduces itself to the rest of the home's smart devices. The company, formerly known as Facebook, didn't air an ad during last year's big game. Budweiser opted not to run a Super Bowl ad in 2021, but its iconic Clydesdale horse returned this year. The 30-second ad, which aired in the first quarter of the game, features the Euphoria actress using Squarespace to promote her seashell business. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. Finally, the other player raises the stakes with all of the cash back she earned from Rakuten. The 60-second ad features many of the same shots as the original introduction, with the addition of more shots of the vehicle as well as some updates such as a lollipop for Meadow instead of a cigar like her father had. Following the events of "Spider-Man: No Way Home" and the first season of "Loki," Dr. Stephen Strange travels into the multiverse to face a new adversary. The ad marks Google's return to the Super Bowl after skipping last year. GM's 60-second Super Bowl ad stars actor and comedian Mike Myers reclaiming his role as Dr. The ad features photos shot on the Pixel 6 by director Joshua Kissi and contributing photographers Deun Ivory and Aundre Larrow. It's among the few Super Bowl ads to eschew celebrity cameos, instead focusing on the product itself. But nobody wants to watch ugly fake crying. The new Disney+ series is set to being airing episodes on March 30 and centers on Marc Spector, a mercenary who suffers from dissociative identity disorder, who is drawn into a deadly mystery involving Egyptian gods alongside his multiple identities, including Steven Grant. The ad was developed by San Francisco-based agency Goodby Silverstein & Partners. Who knows. As if having either verizon or comcast wouldn't be punishment enough, now you can have both linked together! One strategy is to lean heavily into nostalgic themes. Last month, the software company released a behind-the-scenes clip for its first-ever Super Bowl ad. With strong cult-like and Celtic undertones, Irish Spring locals force a foul-smelling visitor to bathe in the commercial, which also includes a talking rabbit. The 60-second ad aired takes place at a fictional restaurant called Questy's, where two old friends who had grown apart are able to reunite with the help of Quest 2 and Horizon Worlds. Singer Jonas joins Tommy Lee Jones, Rashida Jones and Leslie Jones in a race in their Toyota Tundras. Rapper Megan Thee Stallion, voicing a songbird, starts rapping Salt-N-Pepa's "Push It," while singer Charlie Puth beatboxes as a fox. The advertisement also featured a look at Shawn Levy's new time travel adventure film "The Adam Project" featuring Ryan Reynolds, Mark Ruffalo, Jennifer Garner and Zoe Saldana. In the other spot, Nelson himself is pleading to legalize Skechers, which he thinks are illegal because they are so comfortable. OH EM GEE!!! After two years of disruption brought on by the Covid-19 pandemic, these companies are ready to tap into pent-up demand for big vacations. Celebrity cameos include Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah and Nicholas Braun. Colgate-Palmolive's Irish Spring soap made its Super Bowl debut with an ad that quickly turns chilling. The campaign includes an online quiz that analyzes what a person's peanut-eating preference says about them. Online used-car retailer Vroom's 30-second ad features a Broadway musical-style song and dance routine choreographed by"La La Land" dance choreographer Mandy Moore.