Raise a toast to a new year sales boost, courtesy of functional beverages and premium low-alcohol tipples. Other brands to look for in this space include Ghia (launched by Glossier alum Mlanie Masarin in 2020), Kin Euphorics (which released adaptogenic canned drinks earlier in 2021), and Mingle Mocktails, which launched in 2017 but expanded distribution to four new states in October of this year and is now available in over 2,000 retailer outlets. But how will non-alcoholic beverage trends look in the future and how should we actually define No Low today? The new generation of No Low beverages not only includes alcohol-free wine, but an ever-growing number of spirit alternatives with no and low alcohol. John Wiseman, the founder of non-alcoholic cocktail brand Curious Elixirs (which launched in 2015, one of the very first), says his brand keeps selling out of products, too. However, it was soon joined by competitors in the market.
This year, 130,000 people took part, and Alcohol Change UK, the organisers, are expecting even more participants in 2022. As journalist Amy Glynn wrote in Paste Magazine about the recent wave of adaptogenic beverages, Its impossible to guarantee they will make you smarter, faster, calmer, or thinner, but theyre definitely poised to make you less hungover. That might be reason enough to drive sales: theyre a good enough alternative to or addition to drinking alcohol.
The challenge for traditional brands now is how to produce spirits in a sustainable way. Pernod Ricard launched Ceders and William Grant and Sons introduced Atopia.
The wording No Low drinks is synonymous with non-alcoholic aperitifs, often called alcohol-free alternatives on drink menus. Adaptogens are herbal pharmaceuticals roots and herbs from Chinese and Ayurvedic healing traditions that are supposed to help your body handle and process stress, according to Time Magazine. Beyond beer, other spirits producers have been slowly catching up.
Non-Alcoholic Spirits Are Taking Over Bar Carts and Drink Menus, Greenbar Distillerys Bitters & Soda line. Read our Privacy Policy and Terms and Conditions. The company uses spinning cone technology to evaporate alcohol at 35C.
The Forbes Worlds Most Influential CMOs List: 2022, Tequila News: Limited Releases, New Collaborations, Ahead Of National Tequila Day, The Dirty Truth Soil Health Plays In Wine, Alberta Distillers Makes The Worlds Best Selling Rye Whisky, Meet The Man Behind The Worlds Spiciest Tequila, Exploring Napa Valley Through The Single-Vineyard Cabernet Sauvignons Of Alpha Omega, Engaging Sparkling Wines From Franciacorta, Wine Producer Who Put Ultra-Premium Rose On The Map Is Now Taking Another Leap For Terroir Expression, Amarone 2017Success From A Challenging Vintage. The multiples are counting on growth in alcohol-free drinks, with Tesco expecting around a quarter of adults to drink only no and low alcohol beverages this Christmas. Meanwhile, theres much more to choose from beyond alcohol-free beer or champagne. Sales of zero-alcohol spirits have soared 106% this year at Tesco and 91% at Sainsburys. Over the past couple of years, the growth of the low and no alcohol sector and campaigns like Sober October and Dry January have resulted in a raft of products that cater for consumers looking to cut out alcohol completely, but they come with a compromise, as complexities of 0% ABV spirits production mean that when the alcohol is stripped out, the fullness of flavour is too, she says. Especially in summer 2022, canned mocktails are going to be huge, Nielsen says. Eagar conscious consumers are looking for less sugar and a taste experience that comes close to the alcoholic original. These include alcohol-free beverages with up to 0.5 vol. This platform invites visitors to participate directly and presents the latest developments in sweeteners, colorants, flavors, ingredients, and additives, as well as treatments, formulas and much more. According to market analysis from IWSR, sales of alcohol-free aperitifs had already reached about 80 million in 2020. The variety of non-alcoholic spirits and wine with modern labels and authentic taste is expanding, and not only at Berlin kiosks. Get your free copy of Speciality Food Magazine, Get Speciality Food magazine delivered to your inbox FREE. drinktec Blog 2022. Its time for us all to get into the spirit, and embrace the new in 2022. Clean Co, a low- and non-alcoholic spirits brand that launched in the U.S. in October 2021 will also be coming out with new products in 2022, though the company is keeping specifics a secret for now. The future of Tales of, There was a whole other display room for, Douglas Laing Unveils The Heart New Make Spirit, Eco-Friendly Alcoholic and Non-Alcoholic Drinks To Trend In, Vervet introduces TOYO, a new low ABV sake, produce their spirits in more sustainable ways. He notes, We now have all of these complex flavors in a non-alcoholic form, so that I can make a hot toddy or a craft cocktail that tastes just as good, without consuming alcohol., Having a variety of low- and no-ABV drink options available is especially relevant as the sober-curious movement grows. In general, although slow to respond to the challenge, distilleries that have chosen toproduce their spirits in more sustainable waysfollow 5 principles: a grain-to-glass distilling process, using heirloom and family-farmed ingredients, nurturing directrelationships with family farms, avoiding the use of artificial ingredients, and redesigning their packaging and transport systems to reduce carbon footprint. As the non-alcoholic movement grows, make sure to have interesting and unique low- and no-ABV alternatives alongside your beer delivery and liquor delivery options so that customers who are looking to lower their alcohol intake can still enjoy a delicious adult beverage. Whether its due to safety concerns or a preference for convenience, more and more customers are enjoying getting their drinks delivered and restaurants are finding that it helps boost profit margins, among other restaurant industry trends. Some liquor stores have entire aisles dedicated to them, Niki Hernandez, R&D manager and senior flavorist at Flavorchem, shared with FoodIngredientsFirst in a recent interview. These types of wines will be seen on more restaurant and bar menus in 2022, too. Alcohol-removed wines that have launched since the onset of the pandemic include a new line from Freixenet, Le Petit Etoile (released in 2020), and Starla (launched in July 2021). Meanwhile, Three Spirit has created a range of non-alcoholic drinks that promise ingredients which offer calming and energising properties, so customers can choose their drink based on the occasion. In fact, one of the oldest examples of an alcoholic drink was found in the Henan province of northern China, reportedly a mixed fermented beverage of rice, honey, and fruit. While that sounds similar to a modern home-brewed mead or sake recipe, its safe to say our tastes for alcoholic drinks have changed a lot since 7000 BC. Organic juice and smoothie brand, kencko released a spicy tomato flavor, reminiscent of a Bloody Mary with ingredients that include tomato, celery root, red bell pepper, onion, cayenne pepper, and garlic. The growth of no and low alcohol is not only down to rising ranks of teetotallers, but also because of the moderation trend. Beer brewers have been mainly leading the way with product innovation and new brewing technologies to improve taste and variety. Would you like to find out about current trends on the beverage market and exchange professional information? We opened the first location in February 2021, and the first couple months gave us all the validation we needed to open two more locations and secure enough funding to build out the infrastructure to support a much larger e-commerce platform, he says. Nielsen says alcohol-removed wine thats aged and crafted in much the same way traditional wine is also about to join the latest happy hour lineup. The findings specifically predict trends within the NoLo category for 2022, including the use of mixers from foraged flora and fauna (from artichokes to peas) as well as soft pairing menus (swap the wine for an equally elevated experience of craft mocktails).
ROTKPPCHEN have been leading experts in the production of alcohol-free sparkling wine, for years. In 2022, Wiseman says Curious Elixirs will come out with three new products, all with relaxing, adaptogenic herbs. More event planners come to us to fulfill their clienteles need for a fancy non-alcoholic drink for events such as weddings, corporate parties, or other events, she says. Thats whats happening in the spirit world. Subscribe for insights to help you run a great business, delivered weekly to your inbox. Nick Bodkins says hes seen how thirsty consumers are for non-alcoholic spirits firsthand as the owner of Boisson, which sells alcohol-free drinks at three brick-and-mortar locations in New York City.
For many restaurants, selling to-go cocktail kits began as a way to keep sales going during the pandemic and on the retail side, ready-to-drink beverages like canned margaritas are one of the fastest growing alcohol categories. Instead of listing these items separately, consider placing them near or next to your alcohol offerings whether thats on your menu or on a shelf so that customers can organically discover your non-alcoholic alternatives. recent interview with FoodIngredientsFirst, FoodIngredientsFirst in a recent interview, driving sales of beverages with adaptogens. Think of them as a massage for your brain and immune system. Brooklyn Brewed Sorrel founder Nzinga Knight, who makes hibiscus-based mocktails, adds that shes seeing interest in her product not just from people who abstain from alcohol completely, but also from folks who want to drink less alcohol and those who just love the taste. Brooklyn Brewed Sorrel Non-Alcoholic Sorrel Mocktail - $25, Curious Elixirs Cocktail Club, 4 pack - $30. We discover how retailers can refine their selection to offer something for every customer, Following a challenging year for the drinks industry, we look into whether no and low alcohol will continue to be a bright spot, Subscribe for just 19.99/year or apply for 3 free issues, Copyright 2022 Aceville Publications Ltd, Aceville Publications Ltd is a company registered in England and Wales with the The No Low trend will be making an appearance at the 2022 world-leading beverage and liquid food industry trade fair. Learn the latest in alcohol sales with these 2022 alcohol trends (including non-ABV alternatives) and get ideas for growing your alcohol delivery sales. Then drinktec 2022 is for you. In fact, Future Market Insights projects that the global drink cans market will expand by 2.3x through 2031. In 2022, expect to see this portable category go places.
Sales have grown 428 percent since the pandemic began and are on track to be up 500 percent by the end of 2021, he says. As you expand your alcohol and non-ABV beverage offerings, take note of what customers in your area are particularly drawn to, and curate your stock or menu based on that. For example, Impossibrew Co has added feel-good functional herbs and botanicals to its alcohol-free beer to offer an alternative with mood-enhancing benefits. Opinions expressed by Forbes Contributors are their own. One of the most exciting and innovative alcohol trends to come about in recent years is the growing popularity of low- or no-ABV drinks. They want to enjoy some of the same flavors from alcoholic beverages, but without the hangover or other negative side effects., This doesnt just mean switching to sodas, juices, or kids drinks. The beverage industry is constantly enriched by new, creative alternatives beyond simply alcohol-free beer, sparkling wine and mocktails. Whether consumers are looking to eschew a Boxing Day hangover or enjoy a drink with tangible benefits for their physical or mental health, no and low options will be a safe bet for retailers in 2022. Get it daily. One of them will definitely scratch the itch for something fancy to celebrate with at any wedding, New Year's Eve, or celebration, he hints. %. Get first-hand knowledge of the opportunities in the mindful drinking sector. People want to indulge in a drink without getting drunk. Hard seltzers are so popular right now. Guiver says Whole Foods is already anticipating this, stocking products such as Greenbar Distillerys Bitters & Soda line, which heroes flavorful herbs with a carbonated tea base.
Then we invite you totake part in the next drinktec, which will be held in Munich from September 12 to 16, 2022. Two reasons: convenience and recyclability. The expanding acceptance of the NoLo category motivated beverage company, Diageo, to release their Future of No and Low report just before the New Year. At first, non-alcoholic-spirits brands had trouble keeping up with demand: We are constantly dealing with stock issues because companies said theyd send us 10 or 20 cases [of product]. New technologies like these are good news for the beverage industry, if the demand for non-alcoholic beverages continues to grow. You know how weve finally reached a place where plant-based meat tastes very much like the real thing? For wine lovers, Real Kombucha offers an alternative to sparkling or full-bodied white wine, which provides the gut-health benefits of kombucha. After last years rise in the sober-curious movement, transcending the typical dry months, like Dry January and Sober October, to mocktails year-round, it seems the non-alcoholic trend is here to stay (for now).
Read more, Eco-Friendly Alcoholic and Non-Alcoholic Drinks To Trend In 2022, Simple Cocktails for the First World Aperitivo Day, Pumpkin Patch Party with Mozart Chocolate Liqueur Pumpkin, Smirnoffs Red, White, and Berry Bubbly Limeade, Best 2020 Bar Food Destinations in Reykjavik, Iceland, Westward Whiskey Passion Project in Portland, Ketel One in Rotterdam During the Diageo World, Tres Agaves Event for National Tequila Day, 8 Must-See California Wine Country Destinations in 2020, Best Bars and Restaurants to Enjoy in Aruba, Ketel One Espresso Martini at the Four Seasons, Mixing it up at the Talisker Distillery, Scotland, Taking Over Tropic City Cocktail Bar in Bangkok, Beautiful Booze x Hanky Panky Cocktail Pop-Up in, The Release of the 2018 Hennessy XO Limited, Quality over Quantity! Why is this category exploding? (She says its already the norm in Europe, by the way.) The Bacardi Cocktail Trends Report 2022 confirms that non-alcoholic aperitifs have become a focal point for the beverage industry as part of a more mindful lifestyle. Seedlip created the alcohol-free category. Some hemp-infused beverage brands are making their role as an alcohol replacement more explicit by using cocktail-inspired names for their products: Jeng, a zero-proof hemp beverage launched earlier this year, calls itself a hemp-infused beverage for cocktail lovers and its product line comprises a paloma, Moscow mule, and Jeng and tonic; and Recess, known for its CBD-infused seltzers, is coming out with a hemp and adaptogenic margarita in January 2022. They also want to have fun while keeping healthy and mindful and taking care of the planet. If youre still looking for non-alcoholic options, established brands like Lyres, Optimist Botanicals, CleanCo., and Ritual craft a range of NA spirits to cover all your bases, from rum to tequila. Anheuser-Busch launched their non-alcoholic and fruit-flavored Hoegaarden in the US. And oenophiles, fear notnon-alcoholic wine brand, Surely, just launched their non-alcoholic cabernet sauvignon in late December, joining their portfolio of non-alcoholic sparkling ros and sparkling white wines. In order to meet the challenges presented to them, No Low producers have found revolutionary techniques for production, bottling, and sealing processes. Alcohol-free drinks have taken the market by storm, creating opportunities for retailers to stock the brands on the cutting edge of new product development. Those looking for enjoyment in a bottle, but consciously avoiding alcohol, can find solutions to fit their lifestyle in No Low drinks beverages with either no or low alcohol. Well+Good Wellness Trends advisors and Eat Well Exchange founders Ashley Carter, RD, and Jasmine Westbrooks, RD, both say the shift to drinking less alcohol is something theyve seen with their own clients. With moderation in mind, many consumers across the globe are embracing no-alcohol and low-alcohol beverages. No Low drinks are conquering the market and challenging alcoholic beverage choices. Surely non-alcoholic wines in sparkling white and sparkling ros. But to stand out on-shelf, producers are creating elixirs packed with health and wellness benefits. Now, we have this global mass adoption of drinking less, he explains. I cover spirits, wine and the global culture of imbibing. Make the most of this trend by planning your marketing around some of the years biggest drinking holidays, including New Years Eve, Fourth of July, Game Day, and more, and plan to offer a variety of easy-drinking, chilled alcoholic seltzers that appeal to a wide range of customers. What we are seeing now, as we look ahead to 2022 and beyond, is a trend towards moderation, as consumers who arent prepared to compromise on flavour, or fun, shun the all or nothing approach for a more moderate middle ground.. This trend also goes beyond demographics. Expect to see more eco-friendly alcoholic drinks in 2022 and beyond. As people are increasingly aware of alcohols negative effects on the body and mindconsumption can lead to trouble sleeping as well as increased anxiety and depression, issues that were exacerbated for many during the pandemicmore people are reaching for zero-proof cans and bottles. Fan favorite, non-alcoholic beer company, Athletic Brewing, is embracing the month to welcome those who are sober curious with the release of their Dry January Party Pack; five six-packs of the companys award-winning beers, a disposable camera and branded koozie. Many people focused on mental and physical health as a way to combat the virus. Alcohol: No, thanks! In 2022, customers around the world are embracing bold, adventurous flavors and compositions, as well as dipping their toes into the no- and low-ABV movement.
And when it comes to alcoholic beverages, millennials, in particular, have been adoptingmore mindful alcohol consumption habits. While hard seltzer sales dont show any signs of slowing, expect to see demand grow for a greater variety of non-traditional hard drinks in 2022. Non-alcoholic beverage sales increased 33% to $331 million over the last 52 weeks according to Nielsen, and ISWR reports that the non-alcoholic spirits category is expected to expand 35% by 2023. Demand for No Low drinks is growing, but this simultaneously presents new challenges for manufacturers of those beverages. Bodkins says he just recently created a tasting menu with 2021 New York Sommelier Award Miguel de Leon at the restaurant Pinch Chinese in NYC, with hopes to collaborate on more alcohol-free pairings in the next year. WhistlePig Whiskey released their limited-edition Rye, WhistlePig PiggyBack Devils Slide, 100% Rye Aged Non-Whiskey, which is the worlds first aged non-alcoholic whiskeyof which all proceeds will go to bartenders across the nation.
The no and low alcohol trend continues to grow as brands experiment with new product development and consumers seek healthier options. WhistlePig PiggyBack Devils Slide, 100% Rye Aged Non-Whiskey. Watch for new spiked beverages such as hard kombucha, hard iced tea, and more. But I told them, We need you to send us 200 cases; thats how much were going through, Bodkins says. Many people, especially Millennials and Gen Z, are embracing a new relationship with drinking where they either mindfully reduce their intake or periodically take breaks from alcohol altogether. Many also started taking better care of the planet now that its clear how interconnected everyone is. I believe that great friends and great memories are made over cocktails. We identify four trends influencing the market today, Alcohol-free beverages are booming.
This year, 130,000 people took part, and Alcohol Change UK, the organisers, are expecting even more participants in 2022. As journalist Amy Glynn wrote in Paste Magazine about the recent wave of adaptogenic beverages, Its impossible to guarantee they will make you smarter, faster, calmer, or thinner, but theyre definitely poised to make you less hungover. That might be reason enough to drive sales: theyre a good enough alternative to or addition to drinking alcohol.
The challenge for traditional brands now is how to produce spirits in a sustainable way. Pernod Ricard launched Ceders and William Grant and Sons introduced Atopia.
The wording No Low drinks is synonymous with non-alcoholic aperitifs, often called alcohol-free alternatives on drink menus. Adaptogens are herbal pharmaceuticals roots and herbs from Chinese and Ayurvedic healing traditions that are supposed to help your body handle and process stress, according to Time Magazine. Beyond beer, other spirits producers have been slowly catching up.
Non-Alcoholic Spirits Are Taking Over Bar Carts and Drink Menus, Greenbar Distillerys Bitters & Soda line. Read our Privacy Policy and Terms and Conditions. The company uses spinning cone technology to evaporate alcohol at 35C. The Forbes Worlds Most Influential CMOs List: 2022, Tequila News: Limited Releases, New Collaborations, Ahead Of National Tequila Day, The Dirty Truth Soil Health Plays In Wine, Alberta Distillers Makes The Worlds Best Selling Rye Whisky, Meet The Man Behind The Worlds Spiciest Tequila, Exploring Napa Valley Through The Single-Vineyard Cabernet Sauvignons Of Alpha Omega, Engaging Sparkling Wines From Franciacorta, Wine Producer Who Put Ultra-Premium Rose On The Map Is Now Taking Another Leap For Terroir Expression, Amarone 2017Success From A Challenging Vintage. The multiples are counting on growth in alcohol-free drinks, with Tesco expecting around a quarter of adults to drink only no and low alcohol beverages this Christmas. Meanwhile, theres much more to choose from beyond alcohol-free beer or champagne. Sales of zero-alcohol spirits have soared 106% this year at Tesco and 91% at Sainsburys. Over the past couple of years, the growth of the low and no alcohol sector and campaigns like Sober October and Dry January have resulted in a raft of products that cater for consumers looking to cut out alcohol completely, but they come with a compromise, as complexities of 0% ABV spirits production mean that when the alcohol is stripped out, the fullness of flavour is too, she says. Especially in summer 2022, canned mocktails are going to be huge, Nielsen says. Eagar conscious consumers are looking for less sugar and a taste experience that comes close to the alcoholic original. These include alcohol-free beverages with up to 0.5 vol. This platform invites visitors to participate directly and presents the latest developments in sweeteners, colorants, flavors, ingredients, and additives, as well as treatments, formulas and much more. According to market analysis from IWSR, sales of alcohol-free aperitifs had already reached about 80 million in 2020. The variety of non-alcoholic spirits and wine with modern labels and authentic taste is expanding, and not only at Berlin kiosks. Get your free copy of Speciality Food Magazine, Get Speciality Food magazine delivered to your inbox FREE. drinktec Blog 2022. Its time for us all to get into the spirit, and embrace the new in 2022. Clean Co, a low- and non-alcoholic spirits brand that launched in the U.S. in October 2021 will also be coming out with new products in 2022, though the company is keeping specifics a secret for now. The future of Tales of, There was a whole other display room for, Douglas Laing Unveils The Heart New Make Spirit, Eco-Friendly Alcoholic and Non-Alcoholic Drinks To Trend In, Vervet introduces TOYO, a new low ABV sake, produce their spirits in more sustainable ways. He notes, We now have all of these complex flavors in a non-alcoholic form, so that I can make a hot toddy or a craft cocktail that tastes just as good, without consuming alcohol., Having a variety of low- and no-ABV drink options available is especially relevant as the sober-curious movement grows. In general, although slow to respond to the challenge, distilleries that have chosen toproduce their spirits in more sustainable waysfollow 5 principles: a grain-to-glass distilling process, using heirloom and family-farmed ingredients, nurturing directrelationships with family farms, avoiding the use of artificial ingredients, and redesigning their packaging and transport systems to reduce carbon footprint. As the non-alcoholic movement grows, make sure to have interesting and unique low- and no-ABV alternatives alongside your beer delivery and liquor delivery options so that customers who are looking to lower their alcohol intake can still enjoy a delicious adult beverage. Whether its due to safety concerns or a preference for convenience, more and more customers are enjoying getting their drinks delivered and restaurants are finding that it helps boost profit margins, among other restaurant industry trends. Some liquor stores have entire aisles dedicated to them, Niki Hernandez, R&D manager and senior flavorist at Flavorchem, shared with FoodIngredientsFirst in a recent interview. These types of wines will be seen on more restaurant and bar menus in 2022, too. Alcohol-removed wines that have launched since the onset of the pandemic include a new line from Freixenet, Le Petit Etoile (released in 2020), and Starla (launched in July 2021). Meanwhile, Three Spirit has created a range of non-alcoholic drinks that promise ingredients which offer calming and energising properties, so customers can choose their drink based on the occasion. In fact, one of the oldest examples of an alcoholic drink was found in the Henan province of northern China, reportedly a mixed fermented beverage of rice, honey, and fruit. While that sounds similar to a modern home-brewed mead or sake recipe, its safe to say our tastes for alcoholic drinks have changed a lot since 7000 BC. Organic juice and smoothie brand, kencko released a spicy tomato flavor, reminiscent of a Bloody Mary with ingredients that include tomato, celery root, red bell pepper, onion, cayenne pepper, and garlic. The growth of no and low alcohol is not only down to rising ranks of teetotallers, but also because of the moderation trend. Beer brewers have been mainly leading the way with product innovation and new brewing technologies to improve taste and variety. Would you like to find out about current trends on the beverage market and exchange professional information? We opened the first location in February 2021, and the first couple months gave us all the validation we needed to open two more locations and secure enough funding to build out the infrastructure to support a much larger e-commerce platform, he says. Nielsen says alcohol-removed wine thats aged and crafted in much the same way traditional wine is also about to join the latest happy hour lineup. The findings specifically predict trends within the NoLo category for 2022, including the use of mixers from foraged flora and fauna (from artichokes to peas) as well as soft pairing menus (swap the wine for an equally elevated experience of craft mocktails).
ROTKPPCHEN have been leading experts in the production of alcohol-free sparkling wine, for years. In 2022, Wiseman says Curious Elixirs will come out with three new products, all with relaxing, adaptogenic herbs. More event planners come to us to fulfill their clienteles need for a fancy non-alcoholic drink for events such as weddings, corporate parties, or other events, she says. Thats whats happening in the spirit world. Subscribe for insights to help you run a great business, delivered weekly to your inbox. Nick Bodkins says hes seen how thirsty consumers are for non-alcoholic spirits firsthand as the owner of Boisson, which sells alcohol-free drinks at three brick-and-mortar locations in New York City.
For many restaurants, selling to-go cocktail kits began as a way to keep sales going during the pandemic and on the retail side, ready-to-drink beverages like canned margaritas are one of the fastest growing alcohol categories. Instead of listing these items separately, consider placing them near or next to your alcohol offerings whether thats on your menu or on a shelf so that customers can organically discover your non-alcoholic alternatives. recent interview with FoodIngredientsFirst, FoodIngredientsFirst in a recent interview, driving sales of beverages with adaptogens. Think of them as a massage for your brain and immune system. Brooklyn Brewed Sorrel founder Nzinga Knight, who makes hibiscus-based mocktails, adds that shes seeing interest in her product not just from people who abstain from alcohol completely, but also from folks who want to drink less alcohol and those who just love the taste. Brooklyn Brewed Sorrel Non-Alcoholic Sorrel Mocktail - $25, Curious Elixirs Cocktail Club, 4 pack - $30. We discover how retailers can refine their selection to offer something for every customer, Following a challenging year for the drinks industry, we look into whether no and low alcohol will continue to be a bright spot, Subscribe for just 19.99/year or apply for 3 free issues, Copyright 2022 Aceville Publications Ltd, Aceville Publications Ltd is a company registered in England and Wales with the The No Low trend will be making an appearance at the 2022 world-leading beverage and liquid food industry trade fair. Learn the latest in alcohol sales with these 2022 alcohol trends (including non-ABV alternatives) and get ideas for growing your alcohol delivery sales. Then drinktec 2022 is for you. In fact, Future Market Insights projects that the global drink cans market will expand by 2.3x through 2031. In 2022, expect to see this portable category go places.
Sales have grown 428 percent since the pandemic began and are on track to be up 500 percent by the end of 2021, he says. As you expand your alcohol and non-ABV beverage offerings, take note of what customers in your area are particularly drawn to, and curate your stock or menu based on that. For example, Impossibrew Co has added feel-good functional herbs and botanicals to its alcohol-free beer to offer an alternative with mood-enhancing benefits. Opinions expressed by Forbes Contributors are their own. One of the most exciting and innovative alcohol trends to come about in recent years is the growing popularity of low- or no-ABV drinks. They want to enjoy some of the same flavors from alcoholic beverages, but without the hangover or other negative side effects., This doesnt just mean switching to sodas, juices, or kids drinks. The beverage industry is constantly enriched by new, creative alternatives beyond simply alcohol-free beer, sparkling wine and mocktails. Whether consumers are looking to eschew a Boxing Day hangover or enjoy a drink with tangible benefits for their physical or mental health, no and low options will be a safe bet for retailers in 2022. Get it daily. One of them will definitely scratch the itch for something fancy to celebrate with at any wedding, New Year's Eve, or celebration, he hints. %. Get first-hand knowledge of the opportunities in the mindful drinking sector. People want to indulge in a drink without getting drunk. Hard seltzers are so popular right now. Guiver says Whole Foods is already anticipating this, stocking products such as Greenbar Distillerys Bitters & Soda line, which heroes flavorful herbs with a carbonated tea base.
Then we invite you totake part in the next drinktec, which will be held in Munich from September 12 to 16, 2022. Two reasons: convenience and recyclability. The expanding acceptance of the NoLo category motivated beverage company, Diageo, to release their Future of No and Low report just before the New Year. At first, non-alcoholic-spirits brands had trouble keeping up with demand: We are constantly dealing with stock issues because companies said theyd send us 10 or 20 cases [of product]. New technologies like these are good news for the beverage industry, if the demand for non-alcoholic beverages continues to grow. You know how weve finally reached a place where plant-based meat tastes very much like the real thing? For wine lovers, Real Kombucha offers an alternative to sparkling or full-bodied white wine, which provides the gut-health benefits of kombucha. After last years rise in the sober-curious movement, transcending the typical dry months, like Dry January and Sober October, to mocktails year-round, it seems the non-alcoholic trend is here to stay (for now).
Read more, Eco-Friendly Alcoholic and Non-Alcoholic Drinks To Trend In 2022, Simple Cocktails for the First World Aperitivo Day, Pumpkin Patch Party with Mozart Chocolate Liqueur Pumpkin, Smirnoffs Red, White, and Berry Bubbly Limeade, Best 2020 Bar Food Destinations in Reykjavik, Iceland, Westward Whiskey Passion Project in Portland, Ketel One in Rotterdam During the Diageo World, Tres Agaves Event for National Tequila Day, 8 Must-See California Wine Country Destinations in 2020, Best Bars and Restaurants to Enjoy in Aruba, Ketel One Espresso Martini at the Four Seasons, Mixing it up at the Talisker Distillery, Scotland, Taking Over Tropic City Cocktail Bar in Bangkok, Beautiful Booze x Hanky Panky Cocktail Pop-Up in, The Release of the 2018 Hennessy XO Limited, Quality over Quantity! Why is this category exploding? (She says its already the norm in Europe, by the way.) The Bacardi Cocktail Trends Report 2022 confirms that non-alcoholic aperitifs have become a focal point for the beverage industry as part of a more mindful lifestyle. Seedlip created the alcohol-free category. Some hemp-infused beverage brands are making their role as an alcohol replacement more explicit by using cocktail-inspired names for their products: Jeng, a zero-proof hemp beverage launched earlier this year, calls itself a hemp-infused beverage for cocktail lovers and its product line comprises a paloma, Moscow mule, and Jeng and tonic; and Recess, known for its CBD-infused seltzers, is coming out with a hemp and adaptogenic margarita in January 2022. They also want to have fun while keeping healthy and mindful and taking care of the planet. If youre still looking for non-alcoholic options, established brands like Lyres, Optimist Botanicals, CleanCo., and Ritual craft a range of NA spirits to cover all your bases, from rum to tequila. Anheuser-Busch launched their non-alcoholic and fruit-flavored Hoegaarden in the US. And oenophiles, fear notnon-alcoholic wine brand, Surely, just launched their non-alcoholic cabernet sauvignon in late December, joining their portfolio of non-alcoholic sparkling ros and sparkling white wines. In order to meet the challenges presented to them, No Low producers have found revolutionary techniques for production, bottling, and sealing processes. Alcohol-free drinks have taken the market by storm, creating opportunities for retailers to stock the brands on the cutting edge of new product development. Those looking for enjoyment in a bottle, but consciously avoiding alcohol, can find solutions to fit their lifestyle in No Low drinks beverages with either no or low alcohol. Well+Good Wellness Trends advisors and Eat Well Exchange founders Ashley Carter, RD, and Jasmine Westbrooks, RD, both say the shift to drinking less alcohol is something theyve seen with their own clients. With moderation in mind, many consumers across the globe are embracing no-alcohol and low-alcohol beverages. No Low drinks are conquering the market and challenging alcoholic beverage choices. Surely non-alcoholic wines in sparkling white and sparkling ros. But to stand out on-shelf, producers are creating elixirs packed with health and wellness benefits. Now, we have this global mass adoption of drinking less, he explains. I cover spirits, wine and the global culture of imbibing. Make the most of this trend by planning your marketing around some of the years biggest drinking holidays, including New Years Eve, Fourth of July, Game Day, and more, and plan to offer a variety of easy-drinking, chilled alcoholic seltzers that appeal to a wide range of customers. What we are seeing now, as we look ahead to 2022 and beyond, is a trend towards moderation, as consumers who arent prepared to compromise on flavour, or fun, shun the all or nothing approach for a more moderate middle ground.. This trend also goes beyond demographics. Expect to see more eco-friendly alcoholic drinks in 2022 and beyond. As people are increasingly aware of alcohols negative effects on the body and mindconsumption can lead to trouble sleeping as well as increased anxiety and depression, issues that were exacerbated for many during the pandemicmore people are reaching for zero-proof cans and bottles. Fan favorite, non-alcoholic beer company, Athletic Brewing, is embracing the month to welcome those who are sober curious with the release of their Dry January Party Pack; five six-packs of the companys award-winning beers, a disposable camera and branded koozie. Many people focused on mental and physical health as a way to combat the virus. Alcohol: No, thanks! In 2022, customers around the world are embracing bold, adventurous flavors and compositions, as well as dipping their toes into the no- and low-ABV movement.
And when it comes to alcoholic beverages, millennials, in particular, have been adoptingmore mindful alcohol consumption habits. While hard seltzer sales dont show any signs of slowing, expect to see demand grow for a greater variety of non-traditional hard drinks in 2022. Non-alcoholic beverage sales increased 33% to $331 million over the last 52 weeks according to Nielsen, and ISWR reports that the non-alcoholic spirits category is expected to expand 35% by 2023. Demand for No Low drinks is growing, but this simultaneously presents new challenges for manufacturers of those beverages. Bodkins says he just recently created a tasting menu with 2021 New York Sommelier Award Miguel de Leon at the restaurant Pinch Chinese in NYC, with hopes to collaborate on more alcohol-free pairings in the next year. WhistlePig Whiskey released their limited-edition Rye, WhistlePig PiggyBack Devils Slide, 100% Rye Aged Non-Whiskey, which is the worlds first aged non-alcoholic whiskeyof which all proceeds will go to bartenders across the nation.
The no and low alcohol trend continues to grow as brands experiment with new product development and consumers seek healthier options. WhistlePig PiggyBack Devils Slide, 100% Rye Aged Non-Whiskey. Watch for new spiked beverages such as hard kombucha, hard iced tea, and more. But I told them, We need you to send us 200 cases; thats how much were going through, Bodkins says. Many people, especially Millennials and Gen Z, are embracing a new relationship with drinking where they either mindfully reduce their intake or periodically take breaks from alcohol altogether. Many also started taking better care of the planet now that its clear how interconnected everyone is. I believe that great friends and great memories are made over cocktails. We identify four trends influencing the market today, Alcohol-free beverages are booming.