Meat snacks have graduated from its road trip gas station snack image, sales data imply. Value will be at the center of snack choices due to financial uncertainty. . The North American bakery and snacks industries are hiring more workers to keep up with demand as consumers stockpile comfort foods like bread and snacks to get them through the coronavirus outbreak. This has been an extraordinary year, particularly for the snack food industry, said Mark Schreiber, executive vice president and chief consumer office, Utz Quality Foods, Hanover, Pa. "From a consumer standpoint, we have seen a general trend toward more indulgence, including potato chips, tortilla chips and cheese snacks as well as the purchase of larger sizes, providing families with a higher level of convenience. She advised snack companies to make brands more available online and communicate the shift to consumers. Baker Streets revenue has increased by 34% for the 12-month period ending May 2020, according to the brands owner St Pierre Groupe. Ritz Crisp & Thins, Daves Killer Bread and Lays Popppables have achieved golden status after breaking through the noise and redefining innovation in the past year, according to Nielsen.
The measurement tool, launched today, combines Nielsens expertise in tracking sales based on consumer behavior and preferences with Label Insights ingredient database. But, what I will say is as we look forward and we start to understand what the world might look like beyond this crisis or even if its sustained over a period of time, I do think that well find that our products have been utilized in homes in ways that they may not have been in the past. As more category sales continue to shift online, the fresh department remains a strong source of foot traffic for brick-and-mortar retailers and will serve as a key way to lure more consumers into stores, says Nielsen in a new report. Data Nielsen collected this year revealed only 43% of US consumers trust industrially prepared foods, and 51% follow a diet that limits or prohibits consumption of certain foods. Producers will do well to get ahead of this shift back to pre-COVID trends., This article originally appearedin SNAC International's2020Official State of the Industry. 30-Jan-2017 By Adi Menayang. Design, CMS, Hosting & Web Development :: From breaking news to R&D insights, well send you the top stories affecting the industry. Ms. Lyons Wyatt predicted that snacking will see increased sales through the COVID-19 recovery and into the recession period. Despite the many new roadblocks for the category (think non-meat protein competition and meal kits), there are strategies 14-Dec-2016 By Adi Menayang. You can have a product priced right, but if it doesnt taste good, then the repeat purchase wont happen,, Ms. Lyons Wyatt warned. The desire to treat yourself drives demand for premium snacks making them a long-term trend, said Mark Singleton, vice president of sales and marketing, Rudolph Foods, Dallas. Private label snacks have done well in the months since March, perhaps because they provide quality snacks that cost less. Less sugar in foods is also important to consumers. RTD coffee drives a 'hot bed of innovation in coffee category, The rise and premiumization of private label: Sales surpass $143bn, notes Nielsen. That is the priority today as we focus on the things that I think matter most, he said. 01-May-2019 By Mary Ellen Shoup.
22-Sep-2021 By Gill Hyslop. This is the first time that all brands globally have been impacted at one time, said Kara Nielsen, director, WGSN Food & Drink, WGSN, an Ascential company. Faravelli Group, international food ingredients distributor, Redzone - The #1 connected workforce solution for manufacturers, Sign up to our free newsletter and get the latest news sent direct to your inbox, Carbohydrates and fibers (sugar, starches), NielsenIQ: Consumers bring on 'the great grocery edit' of 2022, Private label growth falls behind branded food for first time in a decade driving need for new strategies, Strong contingent of shoppers will use ecommerce after pandemic, but for different reasons, Retail strategies to support Black-owned businesses, tap into $1.5 trillion buying power of Black shoppers, Consumers will demand higher quality shopping experiences & products from retailers in 2020, Nielsens top 25: The breakthrough bakery and snack innovations of 2019. Indulgence is still a key driver in the salty snack market despite consumer preferences for healthier options. IRIs State of the Snack Industry report in 2009 emphasized that value was key, and that snack companies needed to reach consumers at home. Plano, Texas-based Frito-Lays recent US Snack Index survey also reported that 85% of national respondents say eating their favorite snack makes them feel a sense of normalcy during the current crisis. Thanksgiving historically is a time for friends and family to over-indulge on hearty meals filled with butter-soaked sides, marshmallow-topped vegetables and decadent desserts, but data from market-insights firm Nielsen reveals that Americans increasingly 18-Oct-2017 By Elizabeth Crawford. 03-Dec-2019 By Gill Hyslop. The $2.8 billion category had a compound annual sales growth of more than 7% over the past four years. According to Nielsen data from the week ending Feb. 22, two of the highest performing consumer packaged foods were fruit snacks and pretzels, which saw 12.6% and 9% growth in dollar sales, respectively. COVID-19 notwithstanding, flavor remains the leading driver for snack choice, even for healthier alternatives. Here are a few up-and-comers looking to fill the void. Analysts at Nielsen noticed a trend in grocery stores that may prove a great opportunity for retailers, suppliers, and brands alike: Consumers are counting on the perishable aisles for a packaged, personalized 'prescription' for a healthy lifestyle. When surveyed by Mintel, 79% of consumers said flavor is more important than brand. 23-Feb-2017 By Elizabeth Crawford. However, value means different things for different people; its not just about cost. "This unprecedented pandemic has created a unique opportunity for producers to emphasize their brands and reach consumers in new ways., Salty snacks have been the No. Consumers will be bored and tired of reality, and even though potentially financially challenged, they will be looking for new and exciting snacks, Mr. Vierhile said. Startup keys in on post-pandemic snack trends, IFT FIRST: The trends that will stick post-pandemic, New Hormel snack caters to pandemic trends, What brands need to know about the post-pandemic grocery shopper, What to expect from the post-pandemic foodservice landscape, Little Debbie to launch snickerdoodle crme pies, Teen entrepreneur launches ice cream brand. Overall, recent data from IRI indicates that snacks are no longer assigned to a specific day part, and consumers have been increasing their snacking occasions. Subscribe Retailers interested in attracting more Black shoppers, who Nielsen reports wield an annual buying power of $1.5 trillion and make more grocery trips per year than all other racial groups, need to stock and prominently highlight more products by Black-owned 24-Jun-2020 By Gill Hyslop. These are relevant again, so deepen your connections with consumers now, she said. 16-Oct-2018 By Mary Ellen Shoup. Targeting consumers who have experienced the advantages of e-commerce during the outbreak will allow producers to push a greater diversity of snack options and more indulgent lines than store-based outlets, accelerating momentum in this channel, which has so far shown moderate growth, Mr. Rees said. For the trailing year, we saw a trend toward multi- and variety packs on core items, satiating better-for-you options, and innovative flavors and bases, said Jim Herr, senior vice president of marketing and R&D, Herr Foods, Inc., Nottingham, Pa. As the country reopens, we expect continued demand in multipacks, as well as continued demand in e-commerce. Some sampled new brands they had never tried before due to limited or unavailable stock. Company offering new products spanning almost every aisle of the grocery store. Packaging decisions are vital, and producers must consider and understand consumer needs. Consumers increasingly look online for snacks and other grocery items during the COVID-19 pandemic. 24-Oct-2019 By Gill Hyslop. Free newsletter 2 food item contributing to dollar growth at retailers since early March, according to IRI data. Returning seasonal flavors such as pumpkin-flavored-anything tend to give products and food service outlets featuring the autumnal flavor a spike in sales as early as a month before the official start of fall. Of course, immune-boosting claims have a more direct tie to fending off sickness, more general health claims are impactful to consumers as well.. Ms. Lyons Wyatt recommended that snack companies balance price with quality and wellness attributes to capitalize on growing interest during and after the COVID-19 pandemic. Ms. Lyons Wyatt identified three critical factors that snack producers must consider, just as they did more than a decade ago. 08-Aug-2019 By Mary Ellen Shoup. Right around the New Years period as consumers are trying to get their diets back on track after over a month of overeating, is when retailers can take advantage of increased interest in seafood, capitalizing on high protein claims and sustainability 24-Oct-2018 By Mary Ellen Shoup. Subscribe 24-Mar-2020 By Gill Hyslop. A return to pre-COVID snack trends is expected. 15-Jun-2017 By Elaine Watson. 03-Dec-2019 By Mary Ellen Shoup. Going forward, it will be imperative to find creative ways to drive impulse purchases through this channel.. Nielsen study decodes supermarket shopping behavior, 27-Aug-2007 By Lorraine Heller. Subscribe, 09-Nov-2021 By Gill Hyslop. 28-Jan-2019 By Mary Ellen Shoup. The desire for bold flavors is still trending, and bold can mean sour, not just hot, such as with Lays Kettle Cooked Flamin Hot Potato Chips and Blue Diamond Almonds Bold Spicy Dill Pickle, said Tom Vierhile, vice president, strategic insights, North America, Innova Market Insights. Nielsen: 'Buying local' has strong consumer pull, but how is it being defined? Flexitarians -- a concept that generally refers to consumers who are eating a more plant-based diet but still eat meat -- are ushering in a new area of protein consumption that is helping lift instead of hinder meat sales, according to Nielsen research. 30-Aug-2019 By Mary Ellen Shoup. Salty snacks are by nature indulgent treats, so it was no surprise that consumers turned to their favorites for comfort with the onset of the coronavirus (COVID-19) pandemic. That was pre-COVID-19. Free newsletter The rise in sales and consumer interest of in-store fresh product offerings have challenged center-of-the-store items, but that doesnt necessarily mean consumers have turned away from the middle aisles all together, Nielsen highlighted in its Total Consumer 31-Jan-2018 By Elizabeth Crawford. PepsiCo is capitalising on the soaring demand for online snacks with the launch of two new sites. Its no secret that small and medium-sized food & beverage manufacturers are driving much of the growth in food retail. Together with price, this was a major driver for consumers during the recession. 08-Oct-2018 By Mary Ellen Shoup. Deli ranks as 'consistent source of store growth' in Nielsen 'Total Store' bracket, Online grocery race narrows: It's 'anyone's game to win,' says Nielsen, Nielsen: 'We expect consumers' focus on fresh to sharpen', Nielsen: Cauliflower and plant-based proteins fill Super Bowl Sunday grocery baskets, Organic: An age-old growth driver thats here to stay, says Nielsen, Seafood can make big splash with retailers around the holidays, Nielsen finds. 06-Mar-2019 By Gill Hyslop. We use cookies to provide you with a better experience. Salty snacks reported 9.4% growth in earnings with $21 billion in sales for the 52 weeks ending June 14, 2020, according to IRIs quarterly report of retail sales for the US snacking market. Research from Nielsen supports this theory. 
